Publisher's Synopsis
The after-effects of the recent global recession of 2008 are still being felt. Concerns about the impact of greed, short-termism, and unsustainable business practices still persist. With fast-moving and aggressive global competition, coupled with likely continued slow growth opportunities, executives face real challenges in choosing how to run their businesses. Massive financial pressures have helped create conditions that foster much short-term, and selfish behavior. Credible studies reveal that only 12% of companies over $500m in revenue deliver Sustained Value Creation. Further studies over recent decades state that up to 70% of employees are not actively engaged at work. There's a clear need, and maybe an appetite for a new business system approach. A system that helps leaders install a new way of building businesses that deliver long-term sustainable value and results that benefit all stakeholders including customers, investors, employees, suppliers and more. We present such a business system and explain the language and philosophy that is behind it. We briefly provide evidence that this system works. We also provide encouragement on how to get it started with an outline methodology to follow. We are hoping that it provides enough support for leaders that want to re-commit to Business Worth Doing that delivers businesses that work for all.
