Publisher's Synopsis
This set brings together two essential books in understanding how to deliver and manage business transformation - A Handbook of Business Transformation Management Methodology and Business Transformation Essentials.
The Handbook of Business Transformation Management Methodology providesa '360-degree' view on what business transformation means and how to manage it successfully. Suitable for business executives dealing with organizational change, illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.
Using a variety of case studies including: Allianz SE, Shell, SAP, Vodafone, and Mercedes-Benz, Business Transformation Essentials provides unprecedented insights into characteristics of current transformation programs and the potential that can be leveraged by applying a holistic transformation management approach.
