Publisher's Synopsis
England's countryside is facing the challenge of change. Agricultural reform coupled with change in other traditional rural activities is creating an urgent need for diversified employment and non-farm business. This report is the result of the first ever national investigation of enterprise creation and development in rural areas. The results present a review of the attitudes of businesses currently operating in remote rural, accessible rural and urban areas and their perceptions of the relative advantages and disadvantages of their location. Constraints to growth and the critical success factors along with appropriateness of government policy are assessed in this detailed picture of opportunities for new businesses.
