Publisher's Synopsis
This text covers all topics required for A level Business Studies and equivalent examinations and follows on directly from "Business Studies in Practice, 2nd ed" by the same authors. This new edition has had an extensive revision to bring it up-to-date with current trends. The authors use case analysis and other techniques to show how organizations respond and operate in a dynamic world of change.;The 24 chapters break up the text to introduce a number of business skills, including: small business enterprise, customer needs and development marketing strategies. Integral case studies are included and a free answer guide is available on request.;Students are encouraged to apply theoretical principles through practical activities: data response questions, essays, short answer, integrated case studies, fieldwork suggestions and recommended reading.
