Publisher's Synopsis
The book offers a step by step guide to potential entrepreneurs who wants to start their business. If you are at the start of your career, this is a must read for you. Unlike claimed by other authors, there is no one size fit approach which everyone can take to launch their business; however, keeping in view what resources or skills you have, the manual offers 11 routes to start a business. No other book perhaps takes such a multi-directional approach. The manual keeps it practical without dwelling in to unnecessary theory and examples, and gets straight the point. In fact it will take an hour of reading (Part 2) to understand which route you can take. The description of the route you pick for yourself in Part 2 will further point toward some other sections which you can read in case if you want to explore some more details about how to do stuff in Part 3. Part 1 in the book is for some concepts, which you can skip and jump to Part 2, if you are already convinced that conventional business plan driven (causal) approach is not effective, and the world needs an alternative method. Highly recommended for potential entrepreneurs residing in informal economies of developing or underdeveloped countries. Some chapters are Pakistan specific, however, much of the content is generic which most readers on the planet can relate. Please note that this is a beta version, but good enough to give beginners a good enough direction. It will be enhanced further as per the feedback of the readers.
