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Business Research Methods With CD

Business Research Methods With CD

Ninth Edition

Hardback (01 Sep 2005)

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Publisher's Synopsis

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Book information

ISBN: 9780073214870
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: Ninth Edition
Weight: 1823g
Height: 273mm
Width: 215mm
Spine width: 31mm