Publisher's Synopsis
Discover the ins and outs of constructing a great business plan When you′re establishing, expanding, or re–energizing a business, the first place to invest time and energy is with writing your business plan. If you′re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered! Build from the ground up — learn how to establish your company′smission, vision, values, and goals Get down to the nitty–gritty — develop every step of your business plan′s components, from analyzing your company′s capabilities to developing a marketing strategy Make it personal — understand how to handle the special planning issues if you′re self–employed, facing turnaround issues, starting a nonprofit, or working online Dot your i′s and cross your t′s — follow practical guidance for putting together an organized, reader–friendly written plan Open the book and find: The importance of writing a business plan Business plan components from beginning to end Advice on how to revitalize your business Ways to address challenges in a changing market How to describe and define your business Marketing strategies that work Clear explanations of business finances Planning for new and established businesses Learn to: Write a business plan that works Establish, expand, or re–energize a business Get start–up money in any economy Keep up with marketplace changes and advancements Bonus CD Includes All the business plan forms referred to in the book in both Microsoft Word and PDF formats Please see the CD appendix for details and complete system requirements.
