3rd edition
Paperback (16 Apr 2005)
Not available for sale
Out of stock
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
| ISBN: | 9780071244381 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Apr 2005 |
| Edition: | 3rd edition |
| Weight: | 1351g |
| Height: | 254mm |
| Width: | 213mm |
| Spine width: | 33mm |
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