3rd Edition
Hardback (14 Jul 2008)
Not available for sale
Out of stock
For Business-to-business marketing courses.
Anderson builds the book around a framework of understanding, creating, and delivering value.
| ISBN: | 9780136000884 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 14 Jul 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 470 |
| Weight: | 818g |
| Height: | 239mm |
| Width: | 185mm |
| Spine width: | 22mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$2.35off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $2.35
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024