3rd Edition
Paperback (10 Jul 2008)
Not available for sale
Out of stock
For Business-to-business marketing courses.
Anderson builds the book around a framework of understanding, creating, and delivering value.
| ISBN: | 9780132089968 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 10 Jul 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 470 |
| Weight: | 700g |
| Height: | 234mm |
| Width: | 178mm |
| Spine width: | 18mm |
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