Publisher's Synopsis
The JLVS focus series is ideally suited for use in service courses, short courses, workshops and as student editions. Each book represents selected extracts from a source publication or publications, specifically compiled for a particular group of learners. "Business Management for Engineering Students" is based on the second edition of "Business Management". It contains the basic theory and concepts that are covered in eight lectures. The main thrust of this text is entrepreneurial and the focus is on how to start and successfully run a business. Three fundamental areas are considered: What is a business? How does one establish a new business? How does one manage this business in order to ensure its survival and growth?
