Paperback (01 Nov 1993)
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Out of stock
This book presents 142 case studies in small business, communication, marketing and public relations. Each case study is introduced with explanatory text, supported by a glossary. The case studies include information from leading business magazines, media reports and government departments and present relevant topical issues ranging from accounting to equal opportunity.
| ISBN: | 9780340581384 |
| Publisher: | Hodder |
| Imprint: | Hodder |
| Pub date: | 01 Nov 1993 |
| Number of pages: | 248 |
| Weight: | -1g |
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