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Business Intelligence, Analytics, Data Science, and AI

Business Intelligence, Analytics, Data Science, and AI A Managerial Perspective

Fifth edition

Paperback (17 Jun 2024)

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Publisher's Synopsis

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and "data for good."

Book information

ISBN: 9781292459295
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Fifth edition
DEWEY: 658.472
DEWEY edition: 23
Language: English
Number of pages: 732
Weight: 1320g
Height: 253mm
Width: 204mm
Spine width: 30mm