Publisher's Synopsis
The goal of this book is to provide a foundational understanding of the core aspects of business. It covers a wide range of topics including management, marketing, finance, operations, and ethics. The book is designed to introduce students to the fundamental principles and practices of business, preparing them for more advanced studies. Through case studies and real-world examples, the book demonstrates how businesses operate in today's global environment. It is ideal for introductory business courses at the undergraduate level.
