Publisher's Synopsis
Business Doesn't Grow On Trees is all about marketing.
You see, to have a successful business, you need to get the product right. The product can be a service or good, in any industry... you need to get it right or all the marketing in the world can't save you. But having the product alone isn't enough. Every year, thousands of people start new businesses. They have great ideas, work hard and invest significantly... but most fail. The reason they fail is because they're not generating enough revenue - they're not making enough money. And a business that doesn't generate revenue isn't a business, it's a hobby. So how do you generate revenue? You need customers. You need to find people and convince them to give you their money. Their hard-earned money which they have other plans for. You could do that with a baseball bat, knuckledusters and a menacing look...Or you do it with marketing. That word again. The word that gets bandied about and costs so many people so much money... without producing results. Marketing. I don't believe that marketing is that complex. Sure, when you've got huge budgets, teams and you're competing in an ultra-complex space such as Tech, it can become more difficult because everyone is marketing. For the rest of us, it's not that hard. And it's time to stop being ripped off by "experts" who charge big money to execute random little bits of marketing without any strategy... or "strategists" who charge even more money to waffle on as if they know what they're talking about without doing any marketing... It's time to stop spending money on no results and strip marketing back to the basics. So I decided to write this book with my process for beginning (or relaunching) marketing for a business. A book that simplifies marketing - from the brand foundations to deeper strategies - into digestible logic. I'm not pretending to have all the answers and I'm not asking you to trust me any more than the gazillion other marketing people out there. All I'm asking you to do is hold off a week before you spend £5,000 on awful web design and £10,000 on nonsense strategy... and spend under £10 on my book instead. That way, when you do go to invest in all those other bits, you'll have some idea what's flying. £10 to stop you wasting hundreds or thousands. I think it's a bargain.
