Paperback (02 Oct 2002)
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Out of stock
For introductory Business Communication courses.
This concise book teaches basic business concepts as they relate to communication. Basing the text on a consistent strategic communication model (SCM), readers are given a template for creating and delivering appropriate and effective messages via a variety of media and in a wide range of contexts.
| ISBN: | 9780130386076 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 02 Oct 2002 |
| Number of pages: | 354 |
| Weight: | 931g |
| Height: | 262mm |
| Width: | 210mm |
| Spine width: | 21mm |
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