Publisher's Synopsis
Business Communication in a Technological World is an audience centered approach to communicating with various publics and receivers in multiple types of organizations. There is no doubt technology has shaped the professional landscape with ever-changing modalities and programs. As a result, users of technological communication are compelled to stay up-to date or move over when it comes to creating understanding. This text works to provide solutions that are not trendy or soon-to-be outdated. Instead the goal is to introduce common sense approaches to technology and business communication allowing speakers and communicators to self-adjust their messages based on audience need, perception, and available resources.Chapters fuse together communication theory, research, and best practices with examples, common situations, and scenarios to offer a quick and easy guide for students and their individual professional communication needs. In a time when many free and open resources are available online, and students and faculty may be inundated with choices for professional communication study, Business Communication in a Technological World seeks to guide students in a coaching format where students can apply concepts to meet their everyday needs.
