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Business & Marketing Cases

Business & Marketing Cases

Paperback (01 Dec 2011)

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Publisher's Synopsis

This is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Book information

ISBN: 9780702189098
Publisher: Juta & Company Ltd
Imprint: Juta & Company Ltd (ZA)
Pub date:
Number of pages: 152
Weight: 284g
Height: 165mm
Width: 245mm
Spine width: 8mm