Publisher's Synopsis
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, and access to MindTap Marketing for 1 term (6 months). With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! MindTap helps you learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards, and practice quizzes.
