Built to Last, Designed to Grow Winning Strategies for Small Business Success in a Rapidly Changing World

This book is the essential guide for entrepreneurs seeking to thrive in today's ever-changing landscape. It begins by revealing how to attract and keep top talent even when larger competitors are hiring aggressively. Readers will discover practical steps for managing rising costs and confidently deciding when to adjust prices. The book demystifies artificial intelligence and shows how even the smallest businesses can use it to boost efficiency and stay ahead. Proven strategies for digital marketing and customer attraction are explored in depth, ensuring every marketing dollar works harder. The blueprint continues with actionable advice on maintaining healthy cash flow and identifying which products or services truly drive profits. Readers learn how to differentiate their business and create a value proposition customers cannot ignore. The importance of customer retention and word of mouth referrals is highlighted with real world examples. Finally, the book empowers business owners to make data driven decisions, manage risks, and build a foundation for lasting success. This is the roadmap every small business needs to break through barriers and achieve sustainable growth.

Table of Contents

• Chapter 1: Unlocking Talent In Tight Markets
• Chapter 2: Building Teams That Truly Last
• Chapter 3: Navigating Rising Costs With Confidence
• Chapter 4: Knowing When To Raise Prices
• Chapter 5: Harnessing Artificial Intelligence For Growth
• Chapter 6: Streamlining Operations For Maximum Efficiency
• Chapter 7: Mastering Digital Marketing That Works
• Chapter 8: Attracting Customers In Crowded Spaces
• Chapter 9: Managing Cash Flow With Precision
• Chapter 10: Optimizing Offerings For Higher Profits
• Chapter 11: Standing Out In Every Market
• Chapter 12: Sustaining Growth With Smart Decisions

About the Author

Dr. David K. Ewen is a distinguished educator, entrepreneur, and ordained minister whose multifaceted career spans over three decades. Since launching his entrepreneurial journey in 1994, he has earned numerous accolades for his contributions to education, business, and community service.

As the Chancellor and President of Enterprise College, an international university specializing in global communication studies, Dr. Ewen has been instrumental in shaping curricula that address the evolving needs of global learners. His leadership emphasizes the importance of cross-cultural communication and digital literacy in today's interconnected world.

In addition to his academic endeavors, Dr. Ewen serves as the Chair of SCORE Western Massachusetts, where he leads a team of certified mentors dedicated to supporting small businesses and non-profit organizations. Through workshops and personalized mentoring, he assists entrepreneurs in areas such as planning, marketing, tax compliance, and team building.

Dr. Ewen's media presence includes a 20-year tenure as an international talk show host on platforms like Blog Talk Radio and Spotify, where he discussed topics ranging from entrepreneurship to personal development. He is also a prolific author and audiobook producer, with works covering subjects such as education, leadership, spirituality, and global affairs.

Beyond his professional achievements, Dr. Ewen is deeply committed to outreach ministry. As an ordained minister, he dedicates his time to supporting the homeless and incarcerated, providing spiritual guidance and advocating for their well-being. His compassionate approach underscores his belief in the transformative power of faith and community support.

Dr. Ewen's enduring dedication to education, entrepreneurship, and humanitarian efforts continues to inspire individuals and communities worldwide.