Publisher's Synopsis
"Built for Global" ahora se ha traducido al español para personas de negocios que desean aprovechar sus conceptos para el éxito. Business wants to grow. "Built for Global" helps to navigate the risks and rewards of taking your business international and into new markets. Written by two business people with decades of experience in management and business development, this book is designed for entrepreneurs and established business owners who want to learn the hidden secrets of entering new international markets. "Built for Global" presents scenario-based approaches to communicating value with purpose, taking calculated risks in small steps, tapping in-country networks, and building trust. You will learn how to avoid common obstacles and capitalize on opportunities in new markets with proven approaches that have helped many companies thrive both within and outside the US.Using real business stories along with experience of their own, Robert Pearlstein and Janet Gregory flesh out important ideas for entering new markets that are not found in other guides to business expansion. Whether you're starting fresh or running into difficulty, "Built for Global" will help you successfully take your business into new markets.
