Publisher's Synopsis
This book provides an insider's view of how today's blockbuster companies arrived at the top and explains how your business can do the same-in good economies or bad.
Identifies eight common characteristics of breakthrough enterprises
Contains exclusive interviews that reveal how certain companies blew away their competition
Includes case studies-including Starbucks, Dell, American Idol, and Google-that appeal to any reader
Provides an index listing companies and executives featured in the text
