Publisher's Synopsis
This book explains how attorneys, whether in solo practice or as members of a large firm, can build a more successful practice in these increasingly competitive times. It shows how a firm can get and keep more clients - and double or triple its income - by implementing a proven practice-building program. Offering systematic guidelines previously available only by calling-in expensive consultants, this book draws on the experience of hundreds of other lawyers and law firms who have been notably successful in developing their own legal practices. Topics covered include the changing legal marketplace, positioning your practice, marketing, overview and planning, prospecting for clients, publicity and self-promotion, making advertising work, developing successful client relationships, working with the marketing professionals, and more.
