Hardback (18 Oct 2002)
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Out of stock
Davis helps companies recognize, appreciate and ultimately operationalize the mantra of how 'every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce their brand promise or totally denigrate it'.
| ISBN: | 9780787962555 |
| Publisher: | Jossey-Bass |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 18 Oct 2002 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 299 |
| Weight: | 532g |
| Height: | 233mm |
| Width: | 168mm |
| Spine width: | 29mm |
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