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Building and Maintaining a European Direct Marketing Database

Building and Maintaining a European Direct Marketing Database

Book (10 Nov 1994)

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Publisher's Synopsis

This work offers advice on building and maintaining a database for European direct marketing purposes.

Book information

ISBN: 9780566074714
Publisher: Gower
Imprint: Gower
Pub date:
DEWEY: 658.800285
DEWEY edition: 20
Number of pages: 299
Weight: 1130g
Height: 220mm
Width: 305mm
Spine width: 38mm