Publisher's Synopsis
We live in a universe of data. Organizations have shifted their attention towards becoming more capable and efficient when handling data to create new business opportunities and obtain better results. Nowadays, decisions need to be data-driven, bringing us facts and not limit our decision with intuition, instinct, or common sense. Data also guides us with a more sophisticated understanding of market performance and how they generate more value for clients. Organizations that choose to become data-driven can start their journey today.
