Publisher's Synopsis
'Building a Winner' shows you the business and marketing rules that Google, Apple, Symantec, Netflix, Salesforce, Craigslist, LinkedIn, StarMine, and others have used to build their products, services, and companies into winners and how they have achieved success in the high-speed, high-greed, hyper-competitive world that creates new industries, transforms old ones, and generates unimaginable new wealth in no time flat: Silicon Valley. Written by a successful Silicon Valley entrepreneur, lecturer at Stanford University, advisor and coach to CEOs and entrepreneurs, and high tech strategy consultant, this book contains the strategies, analytical templates, step-by-step implementation frameworks, and tools that these winners have successfully used to build their billion-dollar companies.
