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Building a Global Business

Building a Global Business

Hardback (01 Jan 1991)

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Publisher's Synopsis

Developing a worldwide operation is often essential to the survival of a company, particularly if the home market is limited. This practical guide explores the concepts involved in developing a global business and offers guidance on how to plan and carry out the necessary steps. It covers the different types of trading partners; how to finance global growth; and special considerations for smaller companies. The impact of the Single European market on worldwide business dynamics is also examined.;The book is intended for the use of chief executives, directors and senior managers.

Book information

ISBN: 9781870555333
Publisher: Pearson Education
Imprint: Director Books
Pub date:
DEWEY: 658.406
DEWEY edition: 20
Language: English
Number of pages: 157
Weight: 371g
Height: 237mm
Width: 154mm
Spine width: 15mm