Publisher's Synopsis
Developing a worldwide operation is often essential to the survival of a company, particularly if the home market is limited. This practical guide explores the concepts involved in developing a global business and offers guidance on how to plan and carry out the necessary steps. It covers the different types of trading partners; how to finance global growth; and special considerations for smaller companies. The impact of the Single European market on worldwide business dynamics is also examined.;The book is intended for the use of chief executives, directors and senior managers.