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Building a Chain of Customers

Building a Chain of Customers Linking Business Functions to Create the World Class Company

Book (01 Apr 1990)

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Paperback (01 Apr 1990) $25.01

Publisher's Synopsis

Discusses how businesses can link their activities in design, manufacturing, accounting, and marketing to form a chain of customer action that improves efficiency and productivity.

Book information

ISBN: 9780029279915
Publisher: Free Press
Imprint: Free Press
Pub date:
DEWEY: 658.8
DEWEY edition: 20
Language: English
Number of pages: 349
Weight: -1g
Height: 240mm
Width: 160mm
Spine width: 32mm