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Building a Chain of Customers

Building a Chain of Customers Linking Business Functions to Create the World Class Company

Paperback (06 Sep 1990)

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Paperback (01 Apr 1990) $25.01

Publisher's Synopsis

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

Book information

ISBN: 9780091745998
Publisher: Hutchinson Business Books
Imprint: Hutchinson Business Books
Pub date:
DEWEY: 658.4
DEWEY edition: 20
Language: English
Number of pages: 349
Weight: 910g
Height: 241mm
Width: 165mm