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Building, Leading, and Managing Strategic Alliances

Building, Leading, and Managing Strategic Alliances How to Work Effectively and Profitably With Partner Companies

Hardback (01 Apr 2002)

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Publisher's Synopsis

This text illustrates the different types of strategic alliances and how to structure them to achieve the goals of the component companies.

Book information

ISBN: 9780814406830
Publisher: McGraw-Hill Education
Imprint: Amacom
Pub date:
DEWEY: 658.044
DEWEY edition: 21
Language: English
Number of pages: 272
Weight: 564g
Height: 237mm
Width: 161mm
Spine width: 26mm