Publisher's Synopsis
From the world–renowned financial consulting team Tiburon Advisors comes the definitive guide to leadership, growth, and sustainability
Tiburon is the leader in offering market research, strategy consulting, and other related services to the financial services industry. Tiburon′s core clientele consist of the CEOs and senior executives of the largest financial institutions in the world, along with a long list of venture and private equity firms and investment banks. For the first time ever, Tiburon reveals its three central themes of success:
- Focusing on consumer (and other client) needs: Tiburon has long been known for promoting the importance of staying close to (and listening to) clients and focusing on clients′ needs, arguing that the financial services industry conducts too little consumer research, opting to design products before listening to consumers.
- Challenging conventional industry wisdom (innovation): Tiburon has long perceived certain segments of the financial services industry to be caught up in group think and the firm has become known for challenging conventional industry wisdom. Tiburon does this through research and sharing factual data that often calls into question commonly perceived industry truths. Tiburon welcomes and encourages this critical thinking as part of its Tiburon CEO Summits. Furthermore, Tiburon is most often engaged in moving beyond factual data to help its clients develop innovative business strategies. In this light, Tiburon appreciates the innovators in the industry and seeks to recognize them, whether they are employees within large financial services firms or entrepreneurs leading smaller firms.
- Taking responsibility: Tiburon appreciates industry executives who make time to address consumers′ savings needs and industry development beyond their own businesses and sees such responsibility and participation as both integral to consumers′ success and the industry′s success.
