Publisher's Synopsis
When building a business, you want to ensure you're building something that lasts. Before you launch, you'll need to make sure your product or service fills a need in the market.
There is no generation in the history of the world that has embraced entrepreneurship as this one. However, it seems we are so obsessed with founding, that most people don't even bother to create the right foundation to ensure longevity before attempting to build skyscrapers. What this book presents are essential strategies that can help anyone turn any business in any industry into a profitable and long-lasting endeavor by the instrumentality of innovation and right execution techniques.
