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Building Communication Theory

Building Communication Theory

4th Edition

Paperback (01 Jan 2003)

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Publisher's Synopsis

This introductory text describes four major theories of communication with an emphasis on how theories are tested by communication researchers. Both trait and situational research is discussed. The fourth edition features new material on the theory of reasoned action, the theory of planned behavior, message design logics, relational dialectics, fac

Book information

ISBN: 9781577662709
Publisher: Waveland Press
Imprint: Waveland Press
Pub date:
Edition: 4th Edition
DEWEY: 302.201
DEWEY edition: 22
Language: English
Number of pages: 400
Weight: 658g
Height: 234mm
Width: 178mm
Spine width: 25mm