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Building Buyer Relationships

Building Buyer Relationships Sales and Marketing in a Business-to-Business Environment

Paperback (25 Oct 1995)

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Publisher's Synopsis

This text explains why business-to-business marketing is different to ordinary marketing. The book is part of a series designed for marketing managers, written in a practical style.

Book information

ISBN: 9780273616924
Publisher: Pitman
Imprint: Pitman
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Language: English
Number of pages: 213
Weight: 460g
Height: 248mm
Width: 178mm
Spine width: 19mm