Publisher's Synopsis
Ex-chief office manager marketing from Coca Cola explains in this book the ins and outs of marketing on the internet. Why doing it? Why don't? It's absolutely worth its price twice. GO GET IT!
About the Publisher
The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.
