Publisher's Synopsis
What is your brand?
As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.
Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your:
- Personal brand essence
- Visual identity and style
- Resume and elevator pitch
- and much more!
