Paperback (11 May 2017)
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In social marketing, analogous broadening patterns are sweeping through our field as signposted with this selection of frontier-exploring papers, requiring us to rethink the nature of social marketing's reality at the most fundamental level and move away from our predictable, deterministic universal assumptions.
| ISBN: | 9781787148772 |
| Publisher: | Emerald |
| Imprint: | Emerald Publishing |
| Pub date: | 11 May 2017 |
| Language: | English |
| Number of pages: | 120 |
| Weight: | -1g |
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