6th Edition
Book (23 Aug 2001)
Not available for sale
Out of stock
The latest edition of an undergraduate text first published in the late 1970s responds to the evolution of programming, as pressure from the Internet and mergers among networks, program suppliers, cable operators, and telephone companies continue to alter the economics of the business. New material includes an emphasis on promotion, a chapter cover
| ISBN: | 9780534512958 |
| Publisher: | Wadsworth/Thomson Learning |
| Imprint: | Wadsworth/Thomson Learning |
| Pub date: | 23 Aug 2001 |
| Edition: | 6th Edition |
| DEWEY: | 791.4502360973 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 466 |
| Weight: | 914g |
| Height: | 242mm |
| Width: | 193mm |
| Spine width: | 22mm |
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