Publisher's Synopsis
This thesis is a strategic guideline for establishing a luxury brand's presence inside the State of Kuwait. The studies that were taken place during 2014 can still be applied today, and it can help identify whether or not your luxurious brand can find a market for itself in Kuwait.Due to Kuwait's traditional way of doing business, existing business strategies can still be used when planning out an overseas expansion for your brand.The stated strategies & guidelines in the study of STEFANO RICCI was applied to several other luxurious brands from around Europe: - Upscale food & beverage brands- Luxurious German fashion houses- High-end Italian fragrance brands.These brands currently have a strong-standing presence inside the State of Kuwait.STEFANO RICCI's leadership team did not wish to have a presence in Kuwait, and they have limited their MENA presence to the U.A.E. only.(Note: STEFANO RICCI certified & approved all the images and content in this dissertation. Other notable pictures of Kuwait, Brioni, and several boutiques outside Kuwait were also approved for publishing during 2014)
