Paperback (01 Mar 2003)
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"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."
| ISBN: | 9788763001182 |
| Publisher: | Copenhagen Business School Press |
| Imprint: | Copenhagen Business School Press |
| Pub date: | 01 Mar 2003 |
| Language: | English |
| Number of pages: | 473 |
| Weight: | 808g |
| Height: | 231mm |
| Width: | 158mm |
| Spine width: | 31mm |
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