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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling:A critical and exploratory approach on the brand KFC

Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling:A critical and exploratory approach on the brand KFC

Paperback (09 Oct 2014)

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Publisher's Synopsis

Book information

ISBN: 9783656739135
Publisher: Bod Third Party Titles
Imprint: Grin Verlag
Pub date:
Language: English
Number of pages: 94
Weight: 132g
Height: 210mm
Width: 148mm
Spine width: 6mm