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Brand Relations Management

Brand Relations Management Bridging the Gap Between Brand Promise and Brand Delivery

Paperback (01 Mar 2004)

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    Publisher's Synopsis

    Brand Relations Management is a book for all those interested in strategy and marketing. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book's greatest strength is that it gathers and presents all the relevant theories of brand building. It is therefore an excellent source for those wanting to educate themselves in the area

    Book information

    ISBN: 9788763001212
    Publisher: Copenhagen Business School Press
    Imprint: Copenhagen Business School Press
    Pub date:
    Language: English
    Number of pages: 373
    Weight: 698g
    Height: 243mm
    Width: 165mm
    Spine width: 20mm

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