Paperback (12 Mar 2004)
Not available for sale
Out of stock
This title traces the origins, enterprise and branding rationale behind the naming and promotion of more than 200 famous brands.
| ISBN: | 9781852524623 |
| Publisher: | Management Books 2000 |
| Imprint: | Management Books 2000 |
| Pub date: | 12 Mar 2004 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 212 |
| Weight: | -1g |
| Height: | 210mm |
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