Book (02 Jun 2000)
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In the world of electronic commerce, consumers and users of the Internet rule. If they don't click, no business takes place. The authors explain how marketing brands in this new way demands a new and strategic way of thinking
| ISBN: | 9780749433130 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 02 Jun 2000 |
| DEWEY: | 658.8002854678 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 318 |
| Weight: | 505g |
| Height: | 234mm |
| Width: | 154mm |
| Spine width: | 25mm |
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