Paperback (31 May 2015) | English,Spanish
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This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to varioustypes of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
| ISBN: | 9788492921164 |
| Publisher: | Urano |
| Imprint: | Urano |
| Pub date: | 31 May 2015 |
| DEWEY: | 658.80019 |
| Language: | English,Spanish |
| Weight: | 454g |
| Height: | 211mm |
| Width: | 132mm |
| Spine width: | 25mm |
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