Publisher's Synopsis
The author adopts a reader-friendly writing style and excellent use of examples to present daunting material in a way students will find exciting instead of burdensome. The text focuses attention on behavior (in preference to physiological mechanisms) and practical human implications, which are reinforced with frequent examples and case studies that keep students engaged in the learning process. Technical details are limited where possible and retained with careful explanations where they enhance understanding. Topics often presented separately are now integrated with other subjects to provide for more meaningful and more interesting discussions. Integration of subjects include language with audition, taste with hunger, olfaction with sexual behavior, and (aspects of) pain with emotion. The more interesting psychological applications (e.g. drugs, sex, emotion) are introduced earlier than in other textbooks to engage the students before plunging into the more technical aspects of the subject. BRAIN AND BEHAVIOR: AN INTRODUCTION TO PSYCHOLOGY comes packaged with a FREE BioPsych CD that allows students to connect directly to the Wadsworth Psychology Resource Center, work through the quiz items, and explore relevant Web links.
