Publisher's Synopsis
Academic Paper from the year 2024 in the subject Art - Arts Management, Obafemi Awolowo University (Dramatic Arts), language: English, abstract: In the dynamic landscape of the global film industry, Nigerian cinema, often referred to as Nollywood, has carved a prominent niche for itself, producing films that resonate both locally and internationally. This research delves into the box office phenomenon within the context of Nollywood, with a specific focus on the comparative analysis of two blockbuster movies: Funke Akindele's Battle on Buka Street and Omo Ghetto: The Saga. The primary objective of this study is to examine and dissect the factors contributing to the unparalleled success of these films, both of which enjoyed unprecedented box office achievements in Nigeria and beyond. Utilising a multidisciplinary approach, encompassing aspects of film studies, cultural analysis, and marketing strategies, this research seeks to uncover the intricate web of elements that propelled these movies to their remarkable financial triumphs. Key areas of investigation include the storytelling techniques employed in these films, the socio-cultural contexts they engage with, the marketing strategies deployed, and the reception and impact they had on the cinema-going audience. Comparative analysis of these two films offers a unique opportunity to discern the variables that differentiate them in terms of narrative structure, thematic depth, and aesthetic choices, ultimately shedding light on the diverse cinematic landscape within Nollywood. Through a comprehensive examination of critical and financial success factors, this research not only contributes to the academic understanding of Nollywood but also provides valuable insights for filmmakers, scholars, and industry stakeholders interested in the dynamics of box office achievement. Furthermore, this study underscores the cultural significance of Nollywood cinema in shaping societal narratives and entertaining audiences on a globa
