Publisher's Synopsis
Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign.
About the Publisher
The first ten paperback Penguin books appeared in 1935 costing 6d each (the price of a packet of cigarettes). Since then the Penguin list has developed enormously, but still aims to bring the best writing to the widest possible audience. Penguin Paperbacks now range from Booker Prize-winning contemporary authors, to mass market bestsellers, with successful history, biography and general non-fiction as well.
