Publisher's Synopsis
I feel online travel agent competition will be difficult to compare to online book store. The reason is because online travel agent lacks individua travel agent explain any journey to let travellers to know by oral. So, some travellers will choose to walk in to travel agent office to enquire travel agent any journeys when they choose any countries to travel. Online travel agent can only provide air ticket price comparision and hotel choices to prebook service. This is online travel agent weakness. Otherwise, online book store can provide readers to read books from internet, so they do not need to walk in book store to choose book to buy and paper book is heavy, so some readers will prefer to choose electronic to read. Hence, it is the difference between travel psychology and reading to influence why online travellers feel more negative emotion than online electronic book buyer.
